The end of this week is "Black Friday" and the watchful battle between Blu-Ray and HD-DVD. News report that sales on both sides have dropped to 10% below their expected sales.
Blu-ray has embarked on a two for one sale in which a total of 112 movies can be purchased at 50% off. This is expected to drive the sale of Blu-Ray discs up. Needless to say, revenues is expected to increase only if the less cost is compensated by an increase in volume.
Wal-mart is counter attacking by pricing HD-DVD below $200. Since, Wal-Mart is a super giant, sales are expected to soar. This happened with the sale of TV a previous year ago. If so, HD-DVD will clearly triumph Blu-Ray.
It all remains to be seen.
Press Release
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Ruth
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